Christopher M. England's
OUTSOURCING
the American Dream

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Inside the Book
Title Information Sheet

Title: Outsourcing the American Dream
Subtitle: Pain and Pleasure in the Era of Downsizing
Author: Christopher M. England 

ISBN: 0-595-20148-2
Category: Business and Economics
Format: 6 X 9 trade paperback, 183 pages
Publisher: Writer's Club Press 1-877-823-9235
Distributor: Ingram Book Company
Publication Date: October 2001

About the Book 

Outsourcing the American Dream addresses an interesting paradox: in a time of unprecedented prosperity, why have millions of Americans lost faith in their ability to prosper?  Why do millions of Americans fail to achieve financial abundance in a nation where unlimited economic opportunity abounds? 

Today's business environment is chaotic, to say the least -- continually shifting political and social conditions, market dislocations, rapid technological obsolescence, and turbulent international competition. The most common response to such fragmentary business patterns has been corporate downsizing. Numerous corporations have indiscriminately cut layers of management and technical expertise to reduce corporate costs, strengthen share price, or take advantage of technological advances. 

In Outsourcing the American Dream, the author argues the number one reason for all business failures in America is the lack of bold, decisive, and visionary leadership in business and government. 

Based on his first-hand experience and research, Outsourcing the American Dream explores the often devastating consequences of corporate mismanagement and downsizing; offers innovative solutions for leaders in business and government; and candidly discusses the individual's own responsibility for job security and career satisfaction. 

Outsourcing the American Dream offers something for anyone seeking to take control of his or her own life and destiny.

About the Author

CHRISTOPHER M. ENGLAND, a finance and marketing professional, is an accomplished management and process improvement consultant. His audiences range from senior executives to middle managers, from seasoned professionals to entry-level support staff. He has an MBA in Organizational Leadership and Management and resides in Pickerington, OH.
Table of Contents (chapter summaries)

Dedication
Acknowledgements
Introduction

Breaking The Ties That Bind: The Psychological Effects Of Downsizing On The Individual (Chapter 1)

Enough Already! (Chapter 2)

Certainty And Control: The Psychological Forces Behind Downsizing (Chapter 3)

Downsizing's Upside: The Creation Of New Industries (Chapter 4)

Downside To Downsizing (Chapter 5)

Never Outsource High Value-adding Business Processes (Chapter 6)

To Thine Own Self Be True (Chapter 7)

Public Serpents: The Government Is Part Of The Problem (Chapter 8)

Public Servants: The Government Can Be Part Of The Solution (Chapter 9)

            Summary of Chapter 9: 21 Solutions to Take America Back!!!

            Special Features:

                         Quotes
                         Political Analyses
                         Checklists
                         Key Learnings from Classical Literature









                         Chapter Theme Songs                                                             
                                      "Raise a Little Hell," Trooper (audio)
                                      "Raise a Little Hell," Trooper (lyrics)

                         Action Alerts
                         Contact Your Representative
                         Selected Bibliography and Reading List
                         Index (Key words and Topics)

            Entire Text of Chapter 9 -- Free Download!

American Leadership In Action: Customer SATURNfaction (Chapter 10)

The Challenge Of The 1990's And Beyond: Attracting, Retaining, And Motivating (ARMing) Quality Employees (Chapter 11)

Conclusions
About the Author
Technical Appendix to Chapter 11
Selected Bibliography and Reading List
Index
Book Bits

NOTE: The following are offered for your use, but please always include the following by-line:

-- Christopher M. England, Outsourcing the American Dream (Writer's Club Press, 2001)

If you perceive change as a problem, solve it; if you perceive change as an opportunity, take advantage of it.

Downsizing may reduce corporate costs and take advantage of technological advances, but it has its dangers. Many organizations, in their efforts to cut out the fat, often cut out the muscle as well. What's worse, many organizations engage in a "binge and purge" process, swallowing up competitors to increase market share, only to turn around and force themselves to "throw up" thousands of workers. 

Do unto your employees as you would have them do unto your customers. Your employees will treat your customers exactly as you treat them. You cannot treat your employees poorly and expect them to treat your customers well.

Downsizing ultimately will intensify the competitive battlefield of the future . . . employees today, competitors tomorrow.

In the age of downsizing, the customer isn't at the top of the organization. Nor is the customer at the bottom. The customer is at the center. Essentially, the customer has replaced the middle manager, becoming the heart of the organization.

Never allow any organization to control your destiny. Never leave your job or career security to chance. Take control of your life and live your dreams. If you don't, someone else will. Your future does not exist; it is created by your actions (or lack thereof).

The greatest waste of our natural resources is the number of people who never achieve their potential and never fulfill their dreams.

If our current tax system is designed to "soak the rich," why is the middle class drowning?

Reducing the cost of labor is not the answer. If it is, it must have been a really stupid question. 
Outsourcing the American Dream: Your Outsourcing, Offshoring, and Downsizing Resource
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Christopher M. England’s Outsourcing the American Dream
Creation Story
Why I Wrote the Book
October 2001


In his sixteenth-century masterpiece, The Prince, Niccolo Machiavelli stated:

     There is nothing more difficult to take in hand, more perilous to conduct, or        more uncertain in its success, than to take the lead in the introduction of a        new order of things.

Timeless words for rapidly changing times. Today's business environment is chaotic, to say the least – continually shifting political and social conditions, market dislocations, rapid technological obsolescence, and turbulent international competition. The most common response to such fragmentary business patterns has been corporate downsizing. Middle America is under siege . . .

Since the early 1980s, nearly eighty-five percent of the Fortune 1000 have "rightsized" their labor force, affecting nearly 9 million management and professional jobs. Millions more are trapped in un-satisfying careers, unable to advance within their companies or move to another. Is it any wonder job security and career satisfaction rank number one and two, respectively, on the list of concerns of middle-income Americans? 

The impact of downsizing on the individual can be devastating: intense anxiety and depression and a reduction in self-worth and competence. For many Americans, the very word can sound like a death sentence. I should know. In 1995, my father, David, and my sister-in-law, Kim Ellen, with nearly fifty years' combined insurance industry experience, were stripped of their livelihoods. While the family was beginning to cope with the situation, we combed stores for books to help us adjust to our new life. Most books on the market suggested following a model originated by Dr. Elisabeth Kübler-Ross in her 1969 book, On Death and Dying.  According to her model, people evolve through a series of stages – denial, anger, bargaining, depression, and final acceptance – as they confront their own mortality or that of a loved one. Such books claim that her model is just as applicable to the corporate world as it was to a clinical environment. Many were useful – they helped explain what had happened to us. Unfortunately, none explained why it had happened to us and what specifically we could do to recover, and, more importantly, what our nation as a whole could do to recover. I wanted to write the book my family desperately needed to read. Outsourcing the American Dream is that book.  

There are two types of individuals in every situation – Problem Perceivers and Opportunity Perceivers:  

  • Problem Perceivers perceive change as a problem. Although they may have realistic fears about the future, these individuals fail to take full responsibility for their situation and fail to actively contribute to their own recovery. They often allow others to control their destinies.
  • Opportunity Perceivers perceive change as an opportunity. Although they may have realistic fears about the future, these individuals take full responsibility for their situation and actively contribute to their own recovery. They rarely allow others to control their destinies.

While seemingly revolutionary, my message is simple: if you perceive change as a problem, solve it; if you perceive change as an opportunity, take advantage of it.  The fact is, we must take control of our lives and live our dreams. If we do not, someone else will.  We must learn how to survive. This book is the answer to our survival. Outsourcing the American Dream's time has come. There is nothing like it currently available.